Working for one of the oldest contemporary art exhibitions in Brazil was a pleasure and a great responsibility. The Salão de Abril allowed me to try to bring together the most diverse representations of the image into a visual identity.

The identity of the 64th ‘SALÃO DE ABRIL’ was based on the reinterpretation of the official event logo. The identity was built from a green powder scattered over the logo design, which refers to a quick and ephemeral yet very precise artistic action.

The project was made in partnership with Casa do Pixel and the designer Leandro Fiuza.